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promosi-perdagangan
2025
Peraturan Menteri Perdagangan NO. 14, BN 2025 (324) : 20 hlm.; jdih.kemendag.go.id
Peraturan Menteri Perdagangan TENTANG Tata Cara Penyelenggaraan, Kemudahan, dan Keikutsertaan pada Promosi Dagang dalam rangka Kegiatan Pencitraan Indonesia
ABSTRAK:	\n \n Untuk melaksanakan ketentuan Pasal 127 Peraturan Pemerintah Nomor 29 Tahun 2021 tentang Penyelenggaraan Bidang Perdagangan, perlu menetapkan Peraturan Menteri Perdagangan tentang Tata Cara Penyelenggaraan, Kemudahan, dan Keikutsertaan pada Promosi Dagang dalam rangka Kegiatan Pencitraan Indonesia. \n Pasal 17 ayat (3) UUD NRI Tahun 1945, UU No. 39 Tahun 2008, UU No. 7 Tahun 2014, UU No. 23 Tahun 2014, PP No. 29 Tahun 2021, Perpres No. 32 Tahun 2019, Perpres No. 168 Tahun 2024, dan Permendagri No. 6 Tahun 2025. \n Peraturan ini mengatur tentang ketentuan umum, promosi dagang, tata cara penyelenggaraan promosi dagang, keikutsertaan pada promosi dagang dan ketentuan penutup. \n \n
CATATAN:	\n \n Peraturan Menteri Perdagangan ini mulai berlaku pada tanggal 14 Mei 2025. \n 20 hlm (batang tubuh hlm 1 sd 12 dan lampiran hlm 13 sd 20) \n \n

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Peraturan Menteri Perdagangan ini mengatur tentang tata cara penyelenggaraan, pemberian kemudahan, dan partisipasi dalam promosi dagang yang bertujuan untuk meningkatkan citra Indonesia. Latar belakang peraturan ini adalah untuk melaksanakan ketentuan Pasal 127 Peraturan Pemerintah Nomor 29 Tahun 2021 tentang Penyelenggaraan Bidang Perdagangan.

Peraturan ini mencakup penyelenggaraan dan partisipasi dalam Pameran Dagang di luar negeri dan Misi Dagang. Kementerian, lembaga pemerintah nonkementerian, dan Pemerintah Daerah berkewajiban memperkenalkan dan memperluas akses pasar bagi produk dalam negeri serta membangun citra positif Indonesia melalui promosi dagang. Menteri Perdagangan mengoordinasikan pelaksanaan promosi dagang ini, yang dilaksanakan oleh Direktur Jenderal.

Penyelenggaraan Pameran Dagang di luar negeri harus bekerja sama dengan Penyelenggara Pameran Dagang dan mempertimbangkan potensi perdagangan, kesesuaian sektor produk, kredibilitas penyelenggara, dan kebijakan negara setempat. Pemerintah Daerah wajib menyampaikan rencana dan laporan penyelenggaraan Pameran Dagang kepada Menteri melalui Direktur Jenderal. Misi Dagang dilaksanakan melalui forum bisnis dan penjajakan bisnis (business matching).

Kemudahan dapat diberikan kepada Pelaku Usaha berupa penerbitan surat dukungan, bantuan sarana dan prasarana (seperti lahan dan stan pameran, ruang pertemuan, dan penerjemah), serta informasi mengenai peluang pasar dan calon pembeli potensial. Keikutsertaan dalam Pameran Dagang di luar negeri mempertimbangkan kredibilitas penyelenggara, kesesuaian sektor produk, capaian sebelumnya, sarana dan prasarana, serta kebijakan negara setempat. Stan pameran harus didesain khusus dengan mencantumkan simbol/logo citra Indonesia.

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REGULATION OF THE MINISTER OF TRADE OF THE REPUBLIC OF INDONESIA
NUMBER 14 OF 2025
ON
PROCEDURES FOR THE ORGANIZATION, FACILITATION, AND PARTICIPATION
IN TRADE PROMOTION WITHIN THE FRAMEWORK OF INDONESIA'S
BRANDING ACTIVITIES

WITH THE BLESSINGS OF GOD ALMIGHTY

THE MINISTER OF TRADE OF THE REPUBLIC OF INDONESIA,

\n\n \n \n \n \n \n \n

Whereas :	\n \n that to implement the provisions of Article 127 of Government Regulation Number 29 of 2021 on the Implementation of Trade, it is necessary to stipulate a Regulation of the Minister of Trade on Procedures for the Organization, Facilitation, and Participation in Trade Promotion within the framework of Indonesia's Branding Activities; \n \n
Bearing in Mind :	\n \n Article 17 paragraph (3) of the Constitution of THE REPUBLIC OF INDONESIA Indonesia of 1945; \n Law Number 39 of 2008 on State Ministries (State Gazette of the Republic of Indonesia Year

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